EMMA Clinic, Phitsanulok

Located in the heart of Mueang Phitsanulok, EMMA Clinic Phitsanulok is a 401-square-metre architectural renovation that transforms both the building façade and interior into a contemporary destination for aesthetic healthcare. The project reinforces EMMA Clinic's premium identity while creating a welcoming environment that reflects the brand's commitment to beauty, confidence, and personalised care.

The architectural concept is expressed through a clean and elegant design language, combining sculptural forms, refined proportions, and a restrained material palette. The renewed façade establishes a distinctive visual identity, enhancing the clinic's presence within the urban context while creating a memorable first impression for visitors.

Designed as a seamless extension of the EMMA Clinic brand, the architecture balances sophistication with functionality. Every design element has been carefully considered to support the operational requirements of a modern medical facility while maintaining a warm, approachable atmosphere that elevates the overall patient experience.

Our scope of work covered the project from concept design through construction documentation, ensuring a cohesive architectural vision and a high level of design consistency throughout the renovation.

Role & Responsibilities

• Position: Architecture

• Key Scope:

  • Architectural & Facade Renovation: Directed the design transformation, creating a distinctive modern exterior identity.

  • Modular & Parametric Design: Utilized advanced parametric design workflows in Autodesk Revit to develop a sophisticated, modular facade system.

  • BIM-Integrated Renovation: Implemented BIM methodology to bridge the gap between existing structural constraints and the new architectural design, ensuring high-precision fit-out.

  • Technical Documentation: Developed comprehensive 3D models and construction drawings, providing a unified digital framework that guided the project from concept through to completion.

Key Achievements

• Brand Identity Integration: Successfully adapted the clinic's premium design language to a regional location while maintaining high-standard architectural aesthetics.

• Complex Coordination: Leveraged BIM to manage the renovation within an existing building, effectively coordinating new facade layers with the original structural framework to prevent design conflicts.

• Streamlined Execution: Provided high-fidelity BIM documentation that ensured efficiency during the construction phase and long-term clarity for future building maintenance.